Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Apr 16, 2025 • 42min
First Quarter Business Update 2025
Here's what's been going on in my business.
Apr 15, 2025 • 26min
The Simplest Business Plan Is The Hardest to Accomplish
Let's get down to brass tacks.
Apr 14, 2025 • 21min
Macro Vs Micro Work
This is a new business framework I'm developing.
Apr 11, 2025 • 28min
Creating a Mental Time Budget
This is an episode about slowing down and being more kind to the time you have to focus on the things that matter in your business.
Apr 10, 2025 • 23min
Designing A Book in Adobe InDesign
I'm designing The Hot Tub Handbook (a physical full-color paperback book) in March 2025. This is my process.
Apr 9, 2025 • 31min
How to Maintain 70%+ Email Open Rates
A breakdown on how I am able to accomplish this.
Apr 8, 2025 • 35min
Focus 5
By now, you should know what this episode is about. Check out the rest of the series.
Apr 7, 2025 • 31min
Short vs Long-Term Thinking: What Kills Growth and Causes Stagnation
Everything thinks one way. We need to think the other way.
Apr 4, 2025 • 37min
Making Money Made Easy
Just be open. You can’t make money if you’re not open. You can’t make money if you make it hard for people to give it to you. Don’t just be open; look open. Showcase your offers. Tell people you exist.
Apr 3, 2025 • 34min
Why Metrics Don’t Matter Anymore
Discover why traditional metrics might be misleading in content creation and how genuine engagement beats numbers. Explore the home brewing industry's shift from metrics to creating valuable products, emphasizing the importance of understanding audiences. Learn how prioritizing meaningful content can build lasting relationships with customers, paving the way for success.
