Money Lab My Sales Optimization Series Part 4
6 snips
Jul 18, 2025 Get ready for the grand finale as the discussion wraps up a comprehensive sales optimization project for Swim University. Strategies are unveiled, including revamped upsell copy and a new engaging email sequence. Learn how transforming the thank you page into a sales-driven platform can significantly enhance customer acquisition and retention. It's an insightful dive into effective tactics for maximizing sales and improving customer connections!
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Episode notes
Improve Upsell Copy and UX
- Use better copy and countdown timers for upsell offers to increase effectiveness.
- Clear instructions on thank you pages enhance customer experience and product access.
AI Writes Post-Purchase Emails
- Matt used Claude AI to write a post-purchase email automation pitch for the course and app.
- AI-generated emails effectively highlighted book content before pitching upsells without sounding pushy.
Use Canva for Promo Cards
- Design and print promotional cards through Canva for a smoother, real-time design and print experience.
- Include QR codes and clear calls to action to drive app and course engagement.