Money Lab Focus 9
5 snips
Jul 17, 2025 The hosts dive into the challenges of revitalizing a brand while navigating personal ambitions. They discuss launching a new media project, revealing their choice of Beehive for newsletters, and their plans for YouTube growth. Listeners will enjoy insights on reigniting creative focus and tackling communication barriers while committed to producing valuable content. It's a journey of balancing professional goals with personal identity.
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Struggle With Spreading Focus
- Matt Giovanisci spent a week building two competing brands and bought expensive gear for a new project.
- He later realized it distracted him from focusing on his main business, Swim University.
Creative Urges Cause Distraction
- Matt realized his urge to start new projects stemmed from a need for creative outlets.
- He noticed his main project became monotonous, leading to distractions by shiny new ideas.
Channel Energy Into Main Business
- Use your new creative energy and equipment to enhance your current primary business.
- Focus on producing and editing quality content for Swim University instead of splitting efforts.