Money Lab My Sales Optimization Series Part 3
6 snips
Jul 15, 2025 Discover fresh sales strategies aimed at enhancing post-purchase customer engagement. Learn about innovative pricing models, automated email follow-ups, and creative uses for QR codes in marketing. Plus, get insider insights on producing captivating app footage, from equipment choices to successful test results. The conversation is filled with enthusiasm and invites listener participation as they push forward in the production journey.
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Effective AI-Created Email Series
- Matt Giovanisci leveraged Claude AI to create a cross-sell email series immediately after a book purchase.
- The AI generated relevant, high-quality emails requiring minimal edits, greatly speeding up his workflow.
Use Canva for Marketing Cards
- Use Canva for fast, quality design of marketing cards instead of complex tools like Adobe Illustrator.
- Canva integrates printing and offers useful features for professional results even without a graphic design background.
Challenges in Course Upselling
- Higher priced, similar products (book vs. course) are tougher to upsell immediately after purchase.
- Discounts could help, but discounting is avoided, so upsell methods need to be carefully tested.