Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Jan 24, 2025 • 38min
The One-Hour Content System
Discover a five-part system for rapidly producing social media content in just 60 minutes. Learn how to use AI to brainstorm and develop ideas effectively. Explore tips on scripting, filming, and editing your videos with maximum efficiency. The conversation reveals the importance of templates and structured scheduling in enhancing productivity. Streamlining your content creation process has never been easier!
Jan 23, 2025 • 23min
How I Organize Photos and Videos For Social Media
Discover effective strategies for organizing your photos and videos for social media. Learn about the importance of proper labeling and categorization to streamline your workflow. Explore how tools like Google Drive can make content management a breeze. Tune in for tips that will elevate your social media game!
Jan 22, 2025 • 39min
The Fastest Way to Kill Your Business
I read this blog post and give my take: https://www.justinwelsh.me/newsletter/you-are-what-you-tolerate
Jan 21, 2025 • 33min
How I Paid Off Credit Card Debt
Dive into a personal story about overcoming the daunting challenge of credit card debt. The journey includes valuable repayment strategies like the debt snowball and avalanche methods. Discover the significance of responsible credit use even after achieving debt freedom. Explore insights on handling different types of debt, and gain practical tips for making smart financial choices. The discussion takes a deeper look at the 'wealth wheel' concept, aiming to enhance overall economic health.
Jan 20, 2025 • 36min
How I Launched My First Course
Could you tell us the story of how you launched your swimming pool course for the first time? How long did it take? Was it difficult or easy? How did you decide to promote the course at the very beginning? And what were the results? Any insights to share for someone launching a course for the first time?
Jan 17, 2025 • 40min
How I Track Website Performance Metrics
What metrics do you track on your website? How do you set up your tracking? How has your tracking software changed over the years?
Jan 16, 2025 • 39min
My Current Process for Creating High-Converting Product Pages
Breaking down my latest approach to designing and optimizing pages that sell digital products and books.
Jan 15, 2025 • 42min
How to Design a Brand (Or a Home)
Bridging the gap between designing a brand and a home. Like, literally a home.
Jan 14, 2025 • 39min
The Lifestyle Business Health Check
How I evaluate whether my business decisions are actually supporting the lifestyle I want to maintain.
Jan 13, 2025 • 34min
My Zero-Based Email Marketing Reset
I gutted every email automation I had set up for something totally new...and simpler.
