Money Lab The New Game of SEO
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Jul 23, 2025 Discover the major advancements in Google's search capabilities, including a groundbreaking AI mode that changes how users interact with search. Learn how AI is reconfiguring the SEO landscape, prioritizing brand authority and the quality of content over individual articles. The discussion also emphasizes the vital shift from text to video, stressing the importance of high-quality, targeted video content in answering customer queries. This new approach is set to redefine strategies for content creators.
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Google's AI Search Shift
- Google's AI mode will shift search from 10 blue links to AI-generated answers with source citations.
- Traditional SEO like keyword targeting and backlinks is becoming obsolete as search queries get longer and more conversational.
AI as The New Researcher
- AI search acts like a human researcher scanning multiple sources for the best answer.
- It replaces manual searching by synthesizing and rewriting information quickly from vast indexed data.
AI Ignores Top Rated Contractor
- A local contractor with highest Google reviews was not recommended by AI mode for lack of online mentions.
- AI relies heavily on frequency of mentions rather than just ratings for recommendations.