Money Lab Why I Stopped Running Facebook Ads
Aug 1, 2025
The speaker shares their journey of stopping Facebook ads due to high costs and minimal sales. They reveal a surprising organic video post that outperformed previous ad campaigns, prompting a reevaluation of their marketing strategy. A compelling discussion unfolds between the merits of paid advertising and creating organic content on platforms like Facebook and YouTube. Emphasizing long-term benefits, they advocate for investing in quality videos to build audience loyalty instead of relying on quick ad-driven sales.
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Facebook Ads Break-Even Anecdote
- Matt Giovanisci stopped Facebook ads because his $400 a day spend barely broke even.
- After shutting them off, his sales stayed steady, showing limited ad impact for his current business.
Business Model Matters for Ads
- Facebook ads work but require the right business model, especially higher ticket or recurring products.
- Selling low ticket items with ads alone rarely yields profit without an upsell or subscription.
Organic Video Outperforms Ads
- Matt posted an organic video about his app that surprisingly got much more reach than paid ads.
- This video produced more signups than a direct email to his large list despite minimal promotion.
