Money Lab 10 Questions About Running An Education Business
Jul 31, 2025
Explore the unique challenges of running an education business in the pool industry. Discussions include the importance of niche targeting and effective content strategies. Learn how online education in pool care is evolving as founders share their transition from traditional roles to digital platforms. They emphasize the need to understand audience needs and build trust in a complex market.
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Niche Chose Matt Giovanisci
- Matt Giovanisci got into the pool industry because the niche chose him through early jobs at pool supply stores from age 13 to 26-27.
- His college education was essentially pool care, learned by hands-on experience and working directly with customers.
Content Creation Process
- The Swim University content team is Matt, his wife Steph, and his brother, each with defined roles: script writing, filming, and editing.
- Content creation is a well-oiled process focusing on video, producing a weekly long video and multiple short form videos.
Evergreen vs Seasonal Content
- Swim University focuses mainly on evergreen content even though everything is seasonal due to the pool industry.
- Timely content appears mostly in short form, but evergreen is the primary goal.