Money Lab Free Hat Video Testimonial Brainstorm
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Jul 16, 2025 The team dives into innovative merchandising strategies, brainstorming a fun promotional giveaway involving free hats in return for video testimonials about a pool care handbook. They weigh the costs and criteria for these testimonials while eyeing customer interest in expanding their merchandise. Additionally, they explore the introduction of beach towels as a brand extension, discussing production challenges and how it could boost average order value with this unconventional yet intriguing idea.
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Customer's Creative Testimonial
- A customer bought a Swim University hat and spontaneously created a humorous video testimonial.
- He doctored a photo making his pool look green, showing a "before and after" with the hat as a joke.
Structured Testimonial Criteria
- Require specific criteria for video testimonials to qualify for a free hat to ensure quality.
- Criteria should include a minimum length, inclusion of the pool and book in the shot, and contact details for shipping.
Power of Video Testimonials
- Video testimonials are more credible and effective for sales pages and ads than short text reviews.
- Longer testimonial videos lend authenticity and help potential buyers trust the product.