Money Lab

Side Hustles Within The Business

7 snips
Jul 21, 2025
Discover the magic of integrating side hustles into your primary business for enhanced creativity and profit. The conversation highlights listener-driven ideas that transform enjoyable projects into valuable assets. Get inspired by innovative methods of content creation, where spontaneous Q&A sessions replace scripted formats, encouraging authentic audience engagement. Embrace experimentation and unlock the potential of your individual creativity!
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ANECDOTE

Email Sparks Creative Side Projects

  • Matt Giovanisci shared how an email inspired a week-long creative rabbit hole of rebranding and content ideas.
  • This energy redirected into Swim University side projects that blend creativity with business focus.
INSIGHT

Side Hustles Within Core Business

  • Side hustles should be extracurricular and not interfere with main work.
  • Big companies like Intercom support internal side projects that benefit the core business.
ADVICE

Experiment With New Content Formats

  • Test new content formats as side projects before involving the team.
  • Create effortless formats that can potentially become mainstays if successful.
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