Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Apr 3, 2025 • 34min
Why Metrics Don’t Matter Anymore
Discover why traditional metrics might be misleading in content creation and how genuine engagement beats numbers. Explore the home brewing industry's shift from metrics to creating valuable products, emphasizing the importance of understanding audiences. Learn how prioritizing meaningful content can build lasting relationships with customers, paving the way for success.
Apr 2, 2025 • 31min
Why Start A Second Business?
Yea, why?!
Apr 1, 2025 • 36min
Building The Ideal Video Studio
Discover the journey of transforming a home basement into the perfect video studio. Explore the challenges faced during the renovation and uncover key tips for creating a flexible, efficient recording environment. Learn how small changes can lead to big improvements in video quality and workflow. Get inspired by innovative solutions and practical advice for anyone looking to enhance their own creative space.
Mar 31, 2025 • 44min
Everything Is Falling Apart
Authority Hackers shut down their course. Brew Tubers stopped publishing. Nobody is sure of anything. TikTok? Picking the right thing to focus on. The rise of AI and the fall of Google. What’s next?
Mar 28, 2025 • 40min
It’s Never Been Easier to Succeed Because Everyone Sucks
When I scroll through social media, all I see is bad content. This tells me it's easy to succeed if you analyze what NOT to do.
Mar 27, 2025 • 36min
Brainstorming Helpful Content Ideas
I think the title speaks for itself here.
Mar 26, 2025 • 36min
Traffic Down, Revenue...Up?
This is the case of traffic vs influence. You don't need direct traffic to grow your business. You need to influence. We live in a zero-click internet world. Why worry about traffic when you could keep it for yourself, which is what all these platforms are doing? So what does this mean?
Mar 25, 2025 • 30min
This Podcast Is Failing to Grow (And That's Fine)
Is it, though? We started 2025 with an average of 150 subscribers, and we're down to 125 now. What does this mean for the future of this show?
11 snips
Mar 24, 2025 • 40min
My Social Media Experiment Update
Daily content posting across social media platforms reveals intriguing performance insights. Strategies for boosting engagement are discussed, focusing on audience understanding and content diversity. The speaker reflects on their personal journey with social media, highlighting direct engagement and effective strategies. Persistence is emphasized as a key ingredient for success, making the world of social media a vibrant testing ground for growth and learning.
Mar 21, 2025 • 23min
Should I Create "Slop" Content?
These are popular in the commentary and YouTube drama spaces. It's basically a secondary channel for live, casual, and unscripted content that is mainly used for keeping an existing audience engaged as opposed to getting new eyeballs into your ecosystem.
