Money Lab My Sales Optimization Series
Jun 27, 2025
Get ready to dive into ways to maximize sales without needing to attract new customers! This discussion explores actionable strategies to enhance revenue from your current audience. You’ll learn about key metrics and promotional tactics that can supercharge your email marketing. Plus, discover tips for refining your sales pages to unlock even more potential from your existing products. It's all about optimizing what you already have!
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Transcript
Episode notes
Current Sales Focus Limits Growth
- Matt realized increasing sales with the current audience requires optimizing sales of existing products, especially the course.
- The $50 AOV indicates most buyers only purchase the book, underutilizing potential sales of courses and apps.
Optimize Thank You Page for Sales
- Create a compelling thank you page with a hard sales video pitching the book, course, and app.
- Add an exit intent pop-up on the page as a last chance to convert visitors.
Use Direct Pitch Emails Weekly
- Use weekly emails with one direct pitch to promote the book, course, or app consistently.
- Implement post-purchase emails pitching other products to increase cross-sales.