
Built to Sell Radio
Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.
Latest episodes

Jul 12, 2024 • 1h 9min
Ep 450 Exiting Mainstreet: Michael Lynch on How to Sell a Smaller Business
In this week’s episode of Built to Sell Radio, John Warrillow interviews Michael Lynch, the creator of TinyPilot, a hardware device that allows users to remotely control their computers without installing any software. Like most small companies, TinyPilot was a Main Street business with around $1 million in revenue and roughly $250,000 in profit, so Michael’s story is a revealing snapshot of a typical exit for the majority of small businesses

Jul 5, 2024 • 1h 4min
Ep 449 Transforming a Personal Brand into a Sellable Company with Amazon guru Kiri Masters
In this week’s episode of Built to Sell Radio, John Warrillow interviews Kiri Masters, founder of Bobsled Marketing. Kiri’s marketing agency specialized in helping companies merchandise their products on sites like Amazon.com and Walmart.com. Kiri successfully transformed a significant social media following into a valuable company.

Jun 28, 2024 • 1h 13min
Ep 448 How David Sinkinson Bootstrapped AppArmor to a $40M Exit (Avoiding a Costly Negotiation Mistake)
David Sinkinson, co-founder of AppArmor, shares insights on bootstrapping their campus security app to a $40M exit. Topics include near negotiation disaster, evolving business model, sibling partnership challenges, and navigating M&A negotiations with strategic advantages.

Jun 21, 2024 • 37min
Ep 447 The Psychology of Entrepreneurship with Bill Hudenko
Have you considered the psychological toll of building your business? In this week’s Built to Sell Radio episode, John Warrillow sits down with Bill Hudenko, a psychologist, Dartmouth professor, and serial entrepreneur, to discuss the psychological impact of building and exiting a business. Bill shares his personal journey through multiple exits and offers insights into the mental health challenges that come with selling your life’s work. As someone who has experienced these challenges firsthand, and as a professional with access to extensive data, Bill provides practical advice on how to avoid the common mental health pitfalls associated with selling your business.

Jun 14, 2024 • 50min
Ep 446 Exiting a Family Business on Top with Tom Deans
Renowned expert Tom Deans shares insights on selling a family business, highlighting challenges in transitioning control and passing on values. He discusses covert narcissism in family businesses and stresses the importance of focusing on value creation for successful succession planning.

Jun 7, 2024 • 34min
Ep 445 How Connor Tomkies Led Support Ninja to an 8-Figure Exit
This week on Built to Sell Radio, we feature Connor Tomkies, founder of Support Ninja, who shares his story of transforming an outsourcing firm into an industry leader. Support Ninja provides outsourced customer support services, handling tasks such as customer experience, social media management, and technical support.

17 snips
May 31, 2024 • 59min
Ep 444 Inside the Mind of a Venture Capitalist with Stanford’s Ilya Strebulaev
Ilya Strebulaev, a leading expert on venture capital, discusses the venture capitalist mindset and decision-making strategies. Topics include the dynamics of bidding and winning, evaluating investments with a red flag approach, and distinguishing venture capital from private equity. He also explores navigating venture capital decision-making and strategic valuation considerations for investments.

May 24, 2024 • 1h 10min
Ep 443 Anne Mahlum on selling [solidcore] for $100M
Fearless entrepreneur Anne Mahlum shares her journey of redefining the fitness industry with [solidcore], selling for $100M. Topics include leadership transitions, fundraising, custom machine manufacturing, navigating financial challenges, employee rewards, and preparing for a successful exit strategy.

May 17, 2024 • 55min
Ep 442 Matt Dixon on Teaching Your Employees to Sell
Author and sales expert Matt Dixon discusses overcoming the Rainmaker Syndrome in sales, emphasizing 'The Activator Way' approach for business development and collaboration. Topics include challenges of scaling with star performers, crafting a compelling value proposition, navigating sales challenges, and the value of being an activator in client relationships.

May 10, 2024 • 46min
Ep 441 Inside Google’s $3.1 Billion Acquisition of Kevin O’Connor’s DoubleClick
Kevin O'Connor, founder of DoubleClick, shares insights on entrepreneurship, innovation, and the $3.1B Google acquisition. Topics include hiring smart individuals, navigating misconceptions, scaling up challenges, preferred shares, and the importance of humility in business ventures.
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