
Built to Sell Radio
Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.
Latest episodes

Sep 20, 2024 • 1h 17min
Ep 460 How Jessica DeLuca Sold Cult Beauty for £275M and Created 29 Millionaires
Jessica DeLuca, co-founder of the UK’s leading online beauty retailer Cult Beauty, reveals how her tech background propelled the brand's £275 million sale. She discusses revolutionizing skincare with expert advice and a personalized product database, addressing industry gaps. Delve into the challenges of funding, influencer marketing, and the strategic decisions behind Cult Beauty's acquisition. DeLuca highlights the transformational impact of the sale on employees, creating 29 millionaires, and advocates for investing in women-led businesses to bridge funding disparities.

Sep 13, 2024 • 52min
Ep 459 Alex Bean on Why He Was Miserable After Selling Divvy for $2.5B: Raising Capital vs. Going It Alone, Talking to Kids About Money, the Happiness Trap, and the Disease of More
Alex Bean, founder of Divvy, sold his company for $2.5 billion but found himself grappling with unexpected emotions post-sale. He discusses the misconceptions of happiness tied to financial success, emphasizing the emotional complexities of navigating life after a monumental exit. Bean shares insights on raising capital versus maintaining control, the significance of teaching kids about fiscal responsibility, and the importance of redefining success beyond mere wealth. His journey highlights that true fulfillment comes from meaningful relationships and purpose.

Sep 6, 2024 • 51min
Ep 458 Inside the Mind of an Acquirer with Tim Schumacher
Tim Schumacher, co-founder of SaaS Group and a seasoned expert in acquisitions, shares invaluable insights on the mindset of an acquirer. He explains Peter Thiel's 'zero to one' versus 'one to ten' concept and its implications for business strategy. Discussing the emotional journey of second-time founders, he emphasizes the importance of product-led growth in SaaS. Tim also tackles the financing and structural nuances of tech acquisitions, highlighting the critical role of cultural fit and transparency to ensure successful deals.

Aug 30, 2024 • 56min
Ep 457 Negotiation Masterclass: Harvard’s Jim Sebenius on Maximizing Your Business Sale
Jim Sebenius, founder of the Negotiation Unit at Harvard Business School, reveals powerful strategies for maximizing business sales. He emphasizes the diverse traits of effective negotiators, including authenticity and self-confidence. Sebenius introduces the '3D negotiation' framework, marrying tactical skills with strategic deal design. He discusses the art of generating competition among buyers and the critical nuances of earnout deals. With insights backed by interviews with global dealmakers, his advice is a treasure trove for aspiring sellers.

8 snips
Aug 23, 2024 • 54min
Ep 456 The Hidden Risk In Selling to Private Equity: A Cautionary Tale From Protein Bar’s Matt Matros' on How to Avoid a 7-Figure Mistake
Matt Matros, the founder of Protein Bar, discusses his journey from a single smoothie shop to a $44 million company. He warns entrepreneurs about the hidden risks of rolling equity when selling to private equity, sharing personal insights on maintaining control during expansion. Matt reflects on the emotional challenges of becoming a minority shareholder and the complexities of valuation negotiations. His cautionary tale emphasizes the importance of understanding liquidity preferences and choosing the right partners for sustainable growth.

7 snips
Aug 16, 2024 • 43min
Ep 455 William Brown on Turning a $50 Course into a Seven-Figure Exit, Navigating Diligence, and Creating a Million Dollar Webinar
William Brown, an entrepreneur thriving in Dubai, shares how he turned a $50 trading advice document into a multi-million dollar online education business. He discusses the surge in day trading during the pandemic that fueled his growth and his transition from one-off sales to a successful subscription model through automated webinars. Navigating the complexities of selling his business, he reflects on the emotional journey of the acquisition process and emphasizes the significance of authenticity in information products.

Aug 9, 2024 • 1h 1min
Ep 454 A Rare Glimpse Inside the Secret World of Corporate Development
In this insightful discussion, Christopher Vollmond-Carstens, Chief M&A Officer at Ntiva, reveals the secretive world of corporate mergers and acquisitions. He shares his journey from academia to leading significant deals and the common misconceptions surrounding the M&A process. Listeners learn how strategic planning, personal relationships, and strong financial metrics play pivotal roles in successful acquisitions. Christopher also emphasizes the importance of trust in negotiations and how effective communication can reshape deal outcomes.

Aug 2, 2024 • 55min
Ep 453 The Small Business Acquirer: Inside the Mind of Kristi Herold
Kristi Herold, founder of Jam, a Toronto-based company that connects people through recreational activities, shares her insights on small business acquisitions. She dives into the evolution of her company from local leagues to national expansion, revealing strategic mergers and pandemic adaptations. Kristi discusses the emotional journey of balancing ambition with comfort, and offers nuanced strategies for navigating acquisitions in the sports sector. She emphasizes the importance of valuing relationships and understanding business valuations for successful negotiations.

4 snips
Jul 26, 2024 • 56min
Ep 452 How to Turn a 3x EBITDA Offer into 5x. Creative earn out structures. Declining projects without losing a customer and selling a service business with Paper Leaf founder, Jeff Archibald.
Jeff Archibald, founder of Paper Leaf, shares insights on turning a 3x EBITDA offer into 5x through creative earn-outs. He discusses declining projects without losing customers, focusing on simplicity in business, and navigating missed acquisition opportunities. Jeff also delves into the successful sale of his service business, highlighting the importance of negotiation strategies and post-acquisition commitments.

Jul 19, 2024 • 1h 7min
Ep 451 Nicole Osmer on selling her $10M agency, the dangers of a fast LOI, minimizing re-trading, deciding when to sell, and how to tell your employees about an acquisition
Nicole Osmer, founder of Health+Commerce, shares insights on growing her agency from $1M to $10M in revenue, handling acquisition offers, minimizing re-trading, deciding when to sell, and communicating with employees during an acquisition. She also discusses the dynamics between M&A professionals and lawyers, emotional highs of selling a business, and future acquisitions in healthcare services.
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