Built to Sell Radio
Ep 473 Exit Story: How Grace & Stella Survived a $28M Setback to Sell for 5.8x EBITDA
Dec 20, 2024
In this insightful discussion, Adi Gullia, founder of the global skincare brand Grace & Stella, shares his remarkable journey from a $600 investment to selling for 5.8x EBITDA. He opens up about the harrowing experience of nearly facing bankruptcy after a $28 million order fell through. Adi explores effective strategies for branding and distribution, the importance of normalizing financial statements for valuations, and navigating negotiations with multiple offers—all while managing the emotional toll as a new parent.
55:15
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Quick takeaways
- Adi Guglia's transformation of a small investment into a multi-million dollar business showcases the importance of recognizing market trends and consumer demands.
- Overcoming a significant setback taught Guglia the value of financial prudence and diversifying revenue streams to ensure long-term business stability.
Deep dives
Transforming a Small Investment into a Major Brand
Addy Guglia, founder of Grace and Stella, began his journey by investing only $1,100 to private label a foot peeling mask. This product, which he discovered could generate significant sales on Amazon, quickly became a bestseller, leading to monthly sales of $100,000 within nine months. By recognizing the potential of e-commerce and the beauty industry, he managed to turn a small startup into an eight-figure business. His strategy highlighted the importance of understanding market trends and consumer needs, which was crucial for his early success.
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