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Adi Gullia

Founder of Grace & Stella, a global skincare brand that he grew from a $600 investment to an eight-figure business before selling it for 5.8x EBITDA.

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21 snips
Dec 20, 2024 • 55min

Ep 473 Exit Story: How Grace & Stella Survived a $28M Setback to Sell for 5.8x EBITDA

In this insightful discussion, Adi Gullia, founder of the global skincare brand Grace & Stella, shares his remarkable journey from a $600 investment to selling for 5.8x EBITDA. He opens up about the harrowing experience of nearly facing bankruptcy after a $28 million order fell through. Adi explores effective strategies for branding and distribution, the importance of normalizing financial statements for valuations, and navigating negotiations with multiple offers—all while managing the emotional toll as a new parent.