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Ep 473 Exit Story: How Grace & Stella Survived a $28M Setback to Sell for 5.8x EBITDA

Built to Sell Radio

CHAPTER

From Amazon to Retail: The Rise of a Beauty Brand

This chapter explores the journey of a beauty and skincare business that began selling foot masks on Amazon and quickly expanded into major retailers like Target and Ulta. It highlights the strategic decisions around pricing, branding, and distribution while addressing competitive challenges such as copycat products and negative marketing tactics. Additionally, the chapter discusses the importance of consumer perception and how adapting to different sales environments impacts brand integrity and success.

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