Positioning for Acquisition

Kalen Egan strategically positioned his company, Excella School, to appeal to PowerSchool, a major player in educational technology. By aligning his product, eCollect Forms, with PowerSchool's ecosystem, he ensured his software complemented their existing offerings, making it more attractive for acquisition. This involved making intentional decisions about the architecture of his product to directly integrate with PowerSchool's platform, enhancing its unique value in the market. Kalen understood that by focusing on his target customer base, he could create a compelling case for a successful acquisition down the line.