Ep 456 The Hidden Risk In Selling to Private Equity: A Cautionary Tale From Protein Bar’s Matt Matros' on How to Avoid a 7-Figure Mistake

Matt Matros, the founder of Protein Bar, discusses his journey from a single smoothie shop to a $44 million company. He warns entrepreneurs about the hidden risks of rolling equity when selling to private equity, sharing personal insights on maintaining control during expansion. Matt reflects on the emotional challenges of becoming a minority shareholder and the complexities of valuation negotiations. His cautionary tale emphasizes the importance of understanding liquidity preferences and choosing the right partners for sustainable growth.