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Ep 456 The Hidden Risk In Selling to Private Equity: A Cautionary Tale From Protein Bar’s Matt Matros' on How to Avoid a 7-Figure Mistake

Built to Sell Radio

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This chapter narrates the evolution of a single smoothie shop into a multi-million dollar protein bar company, highlighting key lessons in private equity negotiations. The speaker warns entrepreneurs about the intricacies of rolling equity and the importance of understanding liquidity preferences in business sales.

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