The Futur with Chris Do

Stef Hamerlinck, a brand strategist with a knack for provocative insights, joins Chris to explore the intricate world of branding. Their lively debate exposes the crucial distinctions between brand purpose and differentiation. They dive into the intense rivalry of Coca-Cola and Pepsi, highlighting effective strategies that drive consumer loyalty. Stef also sheds light on brand indifference and the psychological factors influencing choices, emphasizing how personal identity shapes purchasing behaviors. This discussion is a must-listen for branding enthusiasts!

Beth Stafford is a graphic designer and children's book author focused on fostering empathy, while Jeremy Slagle is a designer and illustrator known for his collaborative workshops. They discuss their journey of self-publishing children's books that emphasize emotional understanding. The duo shares insights on the challenges and joys of creative collaboration, the complexities of navigating social media as solopreneurs, and how pursuing passion projects can lead to personal fulfillment. Their engaging conversation highlights the transformative power of storytelling in nurturing empathy in children.

Christine Outram is the CEO of Everydae—an education company aiming to provide affordable, fun and personalized learning. As a former architect, MIT graduate and self-proclaimed "systems thinker," she and her team are leading the race to create the world's smartest digital tutor and to bring families all over the world, the custom-tailored education they're looking for. If you're a fan of what we do here at The Futur, and our mission to change education, then you do not want to miss this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Marie Elena Rigo, an executive coach specializing in conscious leadership and effective communication, joins the discussion. They dive into the struggles of leadership within a high-pressure environment, emphasizing emotional intelligence and the importance of sleep. Rigo shares insights on empowering teams through clear communication and the balance between nurturing and assertive styles. The conversation also touches on defining leadership responsibilities and the growth that comes from allowing team members to learn from their failures.

In a heartfelt discussion, Kathryn Dyer shares her journey through the struggle for a cancer diagnosis, redefining her purpose. The conversation delves into the transformative power of vulnerability and how authentic connections can elevate our lives. Personal stories highlight the importance of empathy and kindness in relationships. They also discuss the lessons learned from loss and the enduring legacy of love. By embracing vulnerability, they emphasize the strength found in human connection, especially for those who identify as introverts.

Taylor Cashdan, a principal designer at Fidelity Investments and AIGA Raleigh board member, dives into the dangers of stress addiction. He shares a terrifying moment from his life when burnout led to a hospital visit at just 24. The discussion highlights the toxic hustle culture and its toll on mental and physical health. Taylor emphasizes the necessity of rest, reflection, and balance for sustainable creativity. His insights encourage listeners to prioritize well-being over relentless productivity and rethink their approach to work.

Marty Neumeier, a branding and marketing legend and author of 'The Brand Gap,' shares his journey from the Art Center College of Design to Silicon Valley. He explores the connection between creativity and business, emphasizing that branding is more than visuals—it's about emotional perception. Marty discusses the power of storytelling in branding, the importance of effective communication, and how to achieve customer loyalty. His insights on specialization and community empowerment make for an enlightening conversation for aspiring brand specialists.

Welcome to a new series on The Futur podcast called Deep Dive. In this first episode, Chris talks with several members of The Futur Pro Group about their troubles communicating with clients. The conversation winds in and out of advice for learning how to speak clearly, stories from the community and candid role play between Chris and “the client.” Learn more about your ad choices. Visit podcastchoices.com/adchoices

Kelly Hoppen, a world-renowned interior designer and author of nine design books, shares her journey from a childhood passion for design to working with high-profile clients like David and Victoria Beckham. She discusses the unique challenges of designing luxury spaces, including private jets and yachts. Kelly reflects on the impact of growing up without the internet, building confidence through design, and the importance of creative education. She highlights how travel, fitness, and understanding clients enhance her design approach, blending creativity with entrepreneurial spirit.

Adam J. Kurtz, a Brooklyn-based artist and author known for his engaging illustrative work, joins to discuss embracing the identity of an artist. He candidly shares his journey from graphic design to authentic self-expression, emphasizing the balance between vulnerability and empowerment in creativity. The conversation also tackles navigating emotions, the challenges of public speaking, and the importance of financial transparency in the arts. Adam’s reflections on audience connection and redefining success will leave you feeling inspired to pursue your creative path.