The Futur with Chris Do 123 - How to Position Your Agency — with Jason Harris
Mar 3, 2021
In this engaging conversation, Jason Harris, CEO and co-founder of Mekanism, shares insights from over 15 years in advertising. He discusses the enduring nature of impactful ideas and the power of authentic storytelling. Jason emphasizes the importance of empathy and collaboration in client relationships, recounting lessons from high-stakes pitches, including a crucial experience with Disney. He also highlights the need for adaptation in a changing market, drawing lessons from brands like MTV, while exploring the soulful art of persuasion in building genuine connections.
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Gaining Experience
- Gain experience in your desired industry, even if it's not your dream job.
- Focus on getting your foot in the door and building momentum.
Lost Disney Pitch
- Jason Harris and his partner lost a Disney pitch due to inflexibility.
- Their partner insisted on their character designs, causing Disney to walk away.
Collaboration and Preparation
- Prepare extensively for important meetings, including rehearsing potential scenarios.
- Collaborate effectively with clients, making them feel like partners.
