The Futur with Chris Do cover image

123 - How to Position Your Agency — with Jason Harris

The Futur with Chris Do

CHAPTER

Embracing Client Needs and Authenticity

This chapter explores the significance of understanding client needs through engaging conversations and storytelling, ensuring that solutions resonate and remain memorable. It highlights the importance of adaptability in the agency world, using the evolution of MTV and shifts in market demands as a cautionary tale for staying relevant. Ultimately, the discussion emphasizes the power of authenticity and personal narratives in fostering genuine connections and promoting creative growth.

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