

The Futur with Chris Do
The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Episodes
Mentioned books

Nov 25, 2020 • 1h 9min
108 - Redesigning Education — with Ayo Seligman
Ayo Seligman, the managing director of brand and creative at Minerva Project, dives into the future of education. He shares his journey from graduating at UCLA to spearheading innovative educational strategies. The conversation highlights Minerva's unique approach that prioritizes active learning and collaboration. Ayo discusses the challenges of traditional education, rising tuition costs, and the importance of flexible online methods. He emphasizes creating interconnected curriculums and passionate teaching to redefine success and improve student outcomes.

Nov 18, 2020 • 58min
107 - Building a Creative Community — with Hayley Akins
In this discussion, Hayley Akins, founder of Motion Hatch, shares her inspiring journey from film production with Google to launching an educational platform for motion designers. She emphasizes the critical role of networking and mentorship in building a supportive creative community. Hayley dives into the benefits of mastermind groups, tackling imposter syndrome, and strategies for effective client relationships. Plus, she highlights the importance of personal growth and collaboration in overcoming professional challenges and securing work in the motion design industry.

Nov 11, 2020 • 1h
106 - Digital Real Estate — with Jeff Lerner
Jeff Lerner, Founder and CEO of Entre Institute, shares his inspiring transformation from a jazz musician to a successful entrepreneur. He discusses the concept of 'digital real estate' and its potential for sustainable income. Jeff emphasizes the importance of authenticity in the entrepreneurial world, contrasting genuine entrepreneurs with 'fake gurus.' He also explores how the internet reshapes work and comfort, and dives into strategies for affiliate marketing and navigating local SEO for service providers.

Nov 9, 2020 • 2min
Special Announcement! Winter workshops + Black Friday
Get ready for Black Friday with exclusive time-limited deals on amazing products and courses! Exciting winter workshops are also coming, focusing on brand strategy, Instagram marketing, video storytelling, print production, and illustration. Don't miss out on these opportunities to upskill and make the most of the season!

Nov 4, 2020 • 1h 6min
105 - Making Art that Matters — with Timothy Goodman
Timothy Goodman, a traditionally trained graphic designer turned bold artist, shares his unique journey in the creative world. He discusses the importance of authenticity, embracing personal views in art, and the complexities of fame. Goodman touches on navigating the challenges of public perception and critics, while advocating for inclusivity and genuine engagement. He reveals his transition from corporate design to his creative passion, blending writing and visual art, and emphasizes the therapeutic role of storytelling in processing emotions.

Oct 28, 2020 • 1h 4min
104 - Invisible Marketing — with Jeff Lotman
Jeff Lotman, Founder and CEO of Global Icons, dives into the niche of invisible marketing, where unexpected product-brand pairings create unique branding opportunities. He highlights how emotional connections strengthen consumer perception through surprising collaborations, like Flintstones vitamins with various products. The discussion reveals the importance of strategic licensing, balancing innovation with brand identity, and navigating market fit to enhance visibility. Lotman emphasizes the need for creativity in branding while maintaining core values, showcasing the dynamic nature of modern marketing.

Oct 21, 2020 • 1h 17min
103 - Email Marketing Like a Pro — with Tarzan Kay
Tarzan Kay, an email marketing expert and course creator, shares her unique journey from jazz pianist to lawyer and finally to marketing guru. She discusses the emotional challenges of career transitions and the power of authenticity in branding. The conversation dives into practical strategies for mastering email marketing and navigating the delicate balance of self-promotion. Tarzan emphasizes the significance of understanding client awareness stages, offering insights to help connect with audiences effectively while questioning ethical marketing tactics.

Oct 12, 2020 • 1h 16min
102 - Making it in Film and TV — with Matthew Helderman
Matthew Helderman, Founder and CEO of Buffalo 8 and co-founder of BondIt Media Capital, shares his insights on navigating the film and television industry. He delves into the balance between creativity and business acumen necessary for success, emphasizing the importance of teamwork and critical thinking. The discussion highlights the evolving challenges faced by producers, especially in a post-COVID world, including financial strategies and the impact of streaming platforms on filmmakers' rights. Expect a mix of industry secrets and personal anecdotes!

14 snips
Oct 5, 2020 • 1h 2min
101 - Winning Over New Clients — with Jone Korpi
Jone Korpi, a 19-year-old entrepreneur and brand strategist, shares his innovative approaches to securing clients on LinkedIn. He breaks down his signature CLASP sales framework, detailing strategies for building rapport and understanding clients’ needs during calls. Jone emphasizes the power of genuine compliments in fostering relationships and stresses the importance of networking for creatives. His insights into qualifying leads and refining sales techniques provide actionable steps for anyone looking to grow their client base.

Sep 28, 2020 • 2h 25min
100 - Special Live Q&A with Chris and Greg for our 100th episode!
The hosts celebrate reaching a major milestone of 100 episodes, reflecting on their growth and journey from YouTube to podcasting. They engage with listeners in a lively Q&A, discussing the challenges of creativity and the importance of authenticity. Insights on interactive prototyping and personal growth emerge as key themes. Participants share their unique stories, like transitioning careers and the impact of books on creativity. The joy of community connection is palpable, wrapping up with a fun and synchronized send-off.