The Futur with Chris Do 129 - Teaching the Business of Design — with Abby Guido
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Apr 14, 2021 In this engaging discussion, Abby Guido, an assistant professor of graphic and interactive design with an MBA and her own design practice, dives into the evolution of design education. She highlights the critical need for designers to grasp business fundamentals, asserting that their creative decisions impact the bottom line. Abby and Chris tackle the balance of hard and soft skills in curricula, the importance of a clear portfolio, and the value of critical thinking. They also share insights on empowering designers to confidently navigate their careers and recognize their worth in the industry.
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Early Influences
- Abby Guido's nursery school report card said she used "too much paper".
- In high school, supportive art teachers influenced her to pursue painting.
Design's Appeal
- Abby Guido initially saw design as "selling out" compared to fine art.
- A freshman year design class changed her perspective, leading her to embrace design.
Bridging the Divide
- The divide between fine art and design has decreased over time.
- Design now enjoys more respect, and Abby Guido has more understanding of fine art.