The Futur with Chris Do

129 - Teaching the Business of Design — with Abby Guido

Apr 14, 2021

In this engaging discussion, Abby Guido, an assistant professor of graphic and interactive design with an MBA and her own design practice, dives into the evolution of design education. She highlights the critical need for designers to grasp business fundamentals, asserting that their creative decisions impact the bottom line. Abby and Chris tackle the balance of hard and soft skills in curricula, the importance of a clear portfolio, and the value of critical thinking. They also share insights on empowering designers to confidently navigate their careers and recognize their worth in the industry.

01:12:16

Creator website

Episode guests

Abby Guido

Highlights

AI Chapters

Episode notes

Abbe's Five Second Rule and the Key to Life

01:32

Intro

3min

From Art to Design: A Journey of Discovery

15min

Empowering Learning Through Critical Thinking and Technology

2min

Rethinking Design Education

12min

Reflections on Education and Holistic Learning

3min

Transformative Insights from an MBA Journey

3min

Empowering Designers in Business

12min

Bridging Design and Business Education

18min

Measuring Usability and Embracing Design Trends

3min

If you could go back in time and learn something new, what would it be? What thing would you study to better equip you for the world and you live in today?

In the business world, designers now have a seat at table. They do more than just make things pretty. Their decisions and actions have a direct impact on the bottom line.

Which means they have a responsibility to the business. Something that isn’t taught in art school.

Our guest in this episode, Abby Guido, is an assistant professor of graphic and interactive design at Tyler School of Art and Architecture, Temple University.

She’s got an MBA, her own design practice, and one piece of advice for her students: focus.

Abby and Chris discuss teaching philosophies, the role teachers play in the creative process, and try to answer the question: what should we teach people?

The two don’t agree on every little thing, but they do agree on this portfolio advice: if they can’t figure out who you are and what you do in less than 60 seconds, they’re moving on to someone else.

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