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129 - Teaching the Business of Design — with Abby Guido

The Futur with Chris Do

CHAPTER

Empowering Designers in Business

This chapter explores the vital role of business education for design students, stressing the need for designers to engage actively in decision-making processes. It addresses common pitfalls designers face, such as undervaluing their work and the necessity of mastering business concepts to enhance their influence in organizations. The discussion advocates for adopting a confident mindset in client interactions and salary negotiations, emphasizing the importance of recognizing one’s value in the design industry.

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