129 - Teaching the Business of Design — with Abby Guido
The Futur with Chris Do
00:00
Empowering Designers in Business
This chapter explores the vital role of business education for design students, stressing the need for designers to engage actively in decision-making processes. It addresses common pitfalls designers face, such as undervaluing their work and the necessity of mastering business concepts to enhance their influence in organizations. The discussion advocates for adopting a confident mindset in client interactions and salary negotiations, emphasizing the importance of recognizing one’s value in the design industry.
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