The Futur with Chris Do

130 - How to Price Your Work — with Tom Hirst

Apr 21, 2021

Tom Hirst, a freelance web developer and pricing mentor, dives into the often-awkward topic of how to price creative work. He explores various billing methods—hourly, fixed, and value-based—while revealing the ethical nuances behind each. Hirst emphasizes the importance of clear project outcomes and upfront payments, illustrating how perceived value can shift client relationships. He shares strategies for building a social media presence and highlights innovative pricing models that entice early adopters, all aimed at redefining how freelancers think about and communicate their worth.

57:33

Creator website

Episode guests

Tom Hirst

AI Chapters

Episode notes

Intro

3min

Freelancing in Web Development: Strategies and Specialization

8min

Navigating Service Pricing Strategies

14min

Pricing Strategies in Creative Projects

5min

Navigating Pricing Strategies for Freelancers

10min

Growing Your Social Media Presence

12min

Innovative Pricing Strategies for Success

2min

Insights on Freelance Pricing and Engagement Opportunities

2min

When it comes to talking about money, a lot of creative folk tend to get uncomfortable. Many of us believe that the work should speak for itself. And that the cost of something correlates with how long it takes to produce.

But that’s not always true.

There are plenty of ways to bill for your work. Hourly, daily, fixed price, value-based, and retainer. There’s even the good old barter system.

Which way is the best? And is it fair and ethical to not bill for the time you spend on something?

If these are questions you struggle with answering, then you are in the right place.

Our guest, Tom Hirst, is a freelance web developer, author, and mentor. Beyond building custom websites, his specialty is pricing. How to think about it and how to talk about it with your clients.

As much as we all want it to, talent alone will not magically get you work. No matter what business you’re in. You need to market, need to sell, and you certainly can’t shy away from talking about money.

Do yourself—and your business—a favor and listen up. Because we’re going to change the way you think about pricing forever.

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