The Futur with Chris Do 130 - How to Price Your Work — with Tom Hirst
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Apr 21, 2021 Tom Hirst, a freelance web developer and pricing mentor, dives into the often-awkward topic of how to price creative work. He explores various billing methods—hourly, fixed, and value-based—while revealing the ethical nuances behind each. Hirst emphasizes the importance of clear project outcomes and upfront payments, illustrating how perceived value can shift client relationships. He shares strategies for building a social media presence and highlights innovative pricing models that entice early adopters, all aimed at redefining how freelancers think about and communicate their worth.
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Pricing Model Flexibility
- Use various pricing models like hourly, daily, fixed price, value-based, and retainer.
- Choose the model appropriate for the situation, as there's no one-size-fits-all approach.
Determining Value
- Value is subjective and can be difficult for newer freelancers to determine.
- Consider your differentiators and what makes you stand out from the competition.
Niche Down
- Specialize in a niche, especially when starting out.
- Niching down allows you to target specific clients and command higher rates.
