Tom Hirst, a freelance web developer and pricing mentor, dives into the often-awkward topic of how to price creative work. He explores various billing methods—hourly, fixed, and value-based—while revealing the ethical nuances behind each. Hirst emphasizes the importance of clear project outcomes and upfront payments, illustrating how perceived value can shift client relationships. He shares strategies for building a social media presence and highlights innovative pricing models that entice early adopters, all aimed at redefining how freelancers think about and communicate their worth.