The Futur with Chris Do 128 - How to Become a Creative Director — with Adam Morgan
5 snips
Apr 7, 2021 In this insightful discussion, Adam Morgan, Executive Creative Director at Adobe, shares his journey and insights on the multifaceted role of a creative director. He emphasizes that becoming a creative director is less about honing your craft and more about leadership and effective communication. Adam outlines nine steps to success, highlighting the importance of empathy and continuous learning. He encourages listeners to reflect on whether this career path aligns with their strengths and aspirations.
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Overlooked for Promotion
- Adam Morgan was initially passed over for a Creative Director promotion despite being a top performer.
- This experience prompted him to analyze the true requirements of the role, leading to his nine-step framework.
Misconceptions about Creative Directorship
- Internet advice on becoming a Creative Director often emphasizes craft skills, neglecting leadership aspects.
- True creative directorship involves much more than individual creative ability.
Prioritize Relationships
- Build strong relationships with stakeholders and clients, becoming a strategic partner.
- Go beyond superficial networking and deeply understand their needs and goals.
