#31500
Mentioned in 2 episodes
Creative strategy and the business of design
Book • 2016
Creative Strategy and the Business of Design bridges the gap between creativity and business acumen, teaching designers how to understand client requests from a business perspective, build strategic frameworks, and increase relevance in an evolving industry.
The book helps creatives gain business insight to enhance their professional value.
The book helps creatives gain business insight to enhance their professional value.
Mentioned by
Mentioned in 2 episodes
Mentioned by Adam Morgan as an insightful resource for creatives learning to speak the language of business.
128 - How to Become a Creative Director — with Adam Morgan
