Pathways to Creative Direction

What do you think it means to be a creative director? It’s not a trick question. Take a moment to think about it.

What does a creative director do exactly? What skills do they need to do it?

You might think that being a great creative director is all about honing your craft and having a creative vision for your work. In other words, it’s all about you and your creative decisions. But is that true?

This episode comes from a livestream we held in early 2019. It’s all about answering the question: how do you become a creative director? And it comes from good authority.

Our guest, Adam Morgan, is an Executive Creative Director at Adobe. Adam outlines nine steps to take on the path to becoming a creative director.

And guess what? Eight of them have little to do with the quality of your work.

We won’t spoil anything for you, but we agree with Adam. What makes you a great creative, won’t necessarily make you a great creative director.

So instead of asking, “How do I become a creative director?” The more important question might be, “Is this the right path for me?”

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