The Futur with Chris Do 126 - Deep Dive: Guide To Freelancing — with Jonathan Stark
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Mar 24, 2021 
Jonathan Stark, a former software developer turned author, shares his expertise on helping freelancers shift from hourly billing to value-based pricing. He discusses the critical mindset differences between freelancers and small business owners, emphasizing the significance of delivering value over merely executing tasks. Stark also offers insights on targeting specific audiences, the advantages of specialization, and how to effectively market oneself. Tune in for practical strategies to elevate your freelance career and enhance client relationships.
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Freelancer Image
- Freelancers are often viewed as mercenaries, prioritizing money over ethics.
- Hourly billing reinforces this mercenary image, especially if no value is delivered.
Built-in Marketing Story
- New freelancers have a built-in marketing story for the first year due to the novelty and risk of their career change.
- This initial support dwindles after 12-24 months, requiring active marketing efforts.
Focus Your Marketing
- Create a laser-focused positioning statement to stand out and avoid the trap of lowering prices due to lack of leads.
- Recognize that freelancing is running a business, requiring marketing and sales skills.