Navigating Buyer Mindsets and Value-Based Pricing

Do you know the difference between a freelancer and a small business owner? We won’t spoil it for you, but there is an important mindset distinction. And it can change everything about the way you do business.

In tis deep dive episode, we talk with former software developer and author, Jonathan Stark. If you’re a long time follower of The Futur, then you’ll recognize that name.

Jonathan’s mission is to rid the world of hourly billing. And in this Q&A session, he explains how you can do that. Transcend the hired gun, competing on price, and become someone who’s paid for the quality of their ideas.

Jonathan also fields other questions about how to find new leads, figuring out who you should market to, and the pros and cons of specializing.

If you’re raking it in and loving life, then give this a casual listen. But the rest of us should listen more carefully and use these free nuggets of knowledge to help our creative business pursuits.

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