The Futur with Chris Do 120 - Passive Income for Designers — with Dustin Lee
Feb 10, 2021
Dustin Lee, founder of RetroSupply Co, shares his journey from a struggling creative to a successful designer offering unique vintage design tools. He offers practical tactics for generating passive income by selecting the right products and effectively marketing them. The conversation delves into building an audience, utilizing public domain content, and streamlining workflows. Lee also emphasizes collaboration and innovative strategies to overcome market saturation, making it clear that financial success in design requires both creativity and business acumen.
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Diaper Money to Riches
- Dustin Lee, while broke and expecting a child, made $10,000 in three months on Creative Market.
- This motivated him to refine his approach, combining design with online marketing.
Choosing the Right Product
- Research what's popular, your skillset, and where you have leverage.
- Consider repositioning existing products for a new audience and reflect on what you enjoy buying.
Making Products for Your People
- Identify who your target audience isn't to better understand your ideal customer.
- Consider who you admire and create products that would benefit them.
