Navigating Business Naming and Branding

Dustin Lee is the founder of RetroSupply Co, a marketplace for retro brushes, textures, fonts, and more. Over the years, he’s carved out a unique position in the creative tool market.

When you search for retro or vintage brushes for Illustrator, Photoshop, and Procreate you’re going to bump into his website. It's a great example of finding your niche.

Dustin’s conversation with Chris centers around how creatives can start to think about passive income. But unlike a lot of other talks you have heard or read on the subject, Dustin gets into tactics. Like how to choose the right product, building something that stands out, and overcoming the aversion to marketing.

If you're interested in using your creative skills to generate passive income, then this episode will make you happy. Grab your notebook (or laptop) and get ready to take notes.

Thank you to Gusto for sponsoring this episode.

Learn more about your ad choices. Visit podcastchoices.com/adchoices