The Futur with Chris Do

116 - Leveling Up in Life — with Eric Siu

Jan 13, 2021

Eric Siu, a successful marketer and entrepreneur, shares insights from his multifaceted journey in business and digital marketing. He discusses how to gamify personal growth and business strategies, emphasizing the importance of creativity and risk-taking. Siu highlights innovative advertising models, the balance between SEO and paid media, and the evolving landscape of digital marketing. He also reflects on the essential mindset needed for success in marketing, particularly the value of hands-on experience and adapting to change.

01:02:29

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Episode guests

Eric Siu

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Episode notes

Intro

2min

Navigating Business Ventures and Growth

18min

The Art of Refinement: Innovation Through Adaptation

2min

Navigating Digital Marketing Agency Challenges

8min

Innovative Business Models in Creative Marketing

5min

Thriving in Marketing: Skills and Mindset

11min

Effective Ad Strategies for Creative Services

13min

Collaboration and Revenue in Podcasting

4min

Have you ever heard of The Game of Life? It’s a multiplayer board game that was invented by Milton Bradley in the 19th century. The idea was to simulate a person going through all of their life experiences. School, marriage, jobs, and so on. And you, the player, get to decide what they do.

Eric Siu lives his life as if it were a game. It’s no surprise that he is a big gamer, but he’s also an incredibly successful marketer and businessman. Eric runs a marketing agency, a software company, and is the host of two successful podcasts.

And the secret to his success? Gamification. Applying the concepts of leveling up to yourself and your business. Everyone starts as a Level 1, but how far you go is up to you.

In this episode, Eric and Chris go deep into marketing tactics. From targeted ad buys to good old SEO and everything in between. But most importantly, they talk about what you can do with your creativity and how to apply it to marketing.

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