The Futur with Chris Do 124 - Deep Dive: Pricing Creative Work — with Michael Janda
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Mar 10, 2021 
In this engaging discussion, guest Michael Janda, a seasoned ad agency executive and author of 'Burn Your Portfolio,' shares invaluable insights on pricing for creative work. He breaks down the essentials of production costs, market value, and client budgets, guiding listeners on how to navigate the tricky bidding process. Through humorous anecdotes and practical techniques, Janda emphasizes building confidence in pricing strategies and fostering clear communication with clients to enhance financial negotiations. It's a must-listen for creatives looking to level up their pricing game!
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Pricing Variables
- Know your production cost, market value, and client budget to price your work.
- This structured approach replaces guessing with informed decisions.
Calculate Production Costs
- Calculate production costs by multiplying your hourly rate by project hours, then add hard costs.
- Hard costs include outsourced work, stock photos, or other external expenses.
Find Market Value
- Determine market value by surveying clients, designer friends, and industry surveys.
- Leverage past experience, tracking project bids and win-loss records.
