Michael Janda

In this engaging discussion, guest Michael Janda, a seasoned ad agency executive and author of 'Burn Your Portfolio,' shares invaluable insights on pricing for creative work. He breaks down the essentials of production costs, market value, and client budgets, guiding listeners on how to navigate the tricky bidding process. Through humorous anecdotes and practical techniques, Janda emphasizes building confidence in pricing strategies and fostering clear communication with clients to enhance financial negotiations. It's a must-listen for creatives looking to level up their pricing game!

Michael Janda, an award-winning creative director and founder of Riser, dives deep into the world of freelancing and agency-building. He shares valuable insights about attracting clients through personal relationships and the importance of building trust. The conversation touches on navigating the evolving design landscape, leveraging social media for genuine connections, and the transition from freelancer to business owner. Janda also discusses the impact of personal branding, especially during the pandemic, and highlights strategies for overcoming fears in creative endeavors.

In this discussion, Michael Janda—a seasoned business coach, author, and agency veteran—provides crucial insights for sketchnoters looking to monetize their craft. He breaks down his three pricing variables and emphasizes the importance of knowing your worth when discussing budgets with clients. Michael also highlights the significance of written contracts for clear communication and effective management. Personal connections are key, and he advocates for face-to-face meetings to enhance trust and collaboration, ultimately elevating client experiences.