Sketchnote Army Podcast

Michael Janda on the business of sketchnoting - SE09 / EP13

Apr 26, 2021
In this discussion, Michael Janda—a seasoned business coach, author, and agency veteran—provides crucial insights for sketchnoters looking to monetize their craft. He breaks down his three pricing variables and emphasizes the importance of knowing your worth when discussing budgets with clients. Michael also highlights the significance of written contracts for clear communication and effective management. Personal connections are key, and he advocates for face-to-face meetings to enhance trust and collaboration, ultimately elevating client experiences.
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ANECDOTE

Michael's First Sketchnote Experience

  • Michael Janda shared his first sketchnote experience from a 2007 AIGA conference.
  • Receiving sketchnotes of his lecture emotionally impacted him and sparked his interest.
ADVICE

Pricing Sketchnote Work

  • Calculate your floor price based on your time spent and hourly rate to know your minimum.
  • Ask clients about their budget and use a high-to-low price range to anchor expectations.
ADVICE

Build Relationships With Clients

  • Get clients on calls, not just emails, to build trust and understand their body language.
  • People buy from those they know, like, and trust, enhancing relationship boosts price potential.
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