Authentic As F*ck with Sun Yi Michael Janda: How To Build An Agency Or Freelance Business
13 snips
Dec 11, 2024 
Michael Janda, an award-winning creative director and founder of Riser, dives deep into the world of freelancing and agency-building. He shares valuable insights about attracting clients through personal relationships and the importance of building trust. The conversation touches on navigating the evolving design landscape, leveraging social media for genuine connections, and the transition from freelancer to business owner. Janda also discusses the impact of personal branding, especially during the pandemic, and highlights strategies for overcoming fears in creative endeavors.
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First Client Via Trusted Friend
- Michael Janda got his first client through a close friend from a previous workplace who sent him high-budget projects early on.
- This relationship forced him to charge higher rates before he was mentally prepared to price services properly.
Craft a Targeted Client Message
- Craft a specific message about who you are, who you help, and what problem you solve to find your first client.
- Share this message with everyone you know to build an army of people looking out for opportunities for you.
Experiment With Multiple Niches
- Experiment with multiple niches when starting out by creating targeted landing pages for each niche.
- Use these niche-specific pages in your outreach to connect directly with clients in those markets.