Authentic As F*ck with Sun Yi
Michael Janda: How To Build An Agency Or Freelance Business
Dec 11, 2024
Michael Janda, an award-winning creative director and founder of Riser, dives deep into the world of freelancing and agency-building. He shares valuable insights about attracting clients through personal relationships and the importance of building trust. The conversation touches on navigating the evolving design landscape, leveraging social media for genuine connections, and the transition from freelancer to business owner. Janda also discusses the impact of personal branding, especially during the pandemic, and highlights strategies for overcoming fears in creative endeavors.
01:24:46
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Quick takeaways
- Personal relationships significantly enhance client acquisition for freelancers, often leading to projects through connections from previous workplaces.
- Freelancers can build successful careers by starting small with low-budget projects, which eventually lead to referrals and portfolio growth.
Deep dives
Importance of Personal Relationships in Client Acquisition
Getting the first client often relies on personal relationships rather than cold outreach. Many successful freelancers and agency owners cite friendships from past workplaces as key sources for acquiring their initial projects. A strong connection with a former colleague who moves to a new company can lead to significant work opportunities, as seen with one speaker's first project at Sony, which came from a friend turned client. Relationships foster an environment of trust, making it easier for clients to choose freelancers they know and have worked with before.
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