Michael Janda: How To Build An Agency Or Freelance Business
Authentic As F*ck with Sun Yi
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Building a Personal Brand in a Pandemic
This chapter explores the evolution of personal branding and content creation during the COVID lockdown, highlighting the challenges of agency management and the shift towards meaningful audience connection. The speakers share strategies for maintaining motivation and authenticity in communication, emphasizing the role of community and the importance of clearly defining one’s target persona.
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