Marketing Against The Grain

Discover the evolving world of NFT licensing and how it's reshaping brand engagement in the digital marketing landscape. The hosts dive into the intriguing intersection of AI and creativity, sharing experiences with DALL-E's ability to generate art from text. They highlight the importance of innovation in marketing and the unexpected impacts of technology on creative endeavors. Plus, insights on cultivating community-driven growth and the unconventional success stories that stand out in today's crowded market.

Ross Simmonds, Founder & CEO of Foundation, delves into the future of marketing, sparking conversation about the alarming trend that 77% of mobile searches yield no clicks. He emphasizes the power of storytelling to foster emotional connections and community engagement, and shares insights on how brands can differentiate themselves in a crowded market. The discussion also touches on the evolving landscape of digital marketing and the importance of maintaining strong intellectual property strategies for long-term success.

Join Kipp and Kieran as they dive into playful brainstorming of fresh marketing ideas for five businesses. They discuss innovative strategies in hospitality, including NFTs for customer engagement. The duo explores health hacks like cold therapy while weaving in community-building insights from Web3 technologies. They also champion unique marketing for remote teams and the hiring process with comedic approaches. Expect lively debates and engaging proposals that challenge conventional norms in marketing and hiring!

In this engaging discussion, Mayur Gupta, Chief Marketing and Strategy Officer of Gannett and former leader at Spotify, shares his insights on the drastic shifts in marketing post-COVID. He dives into the creator economy and how B2B businesses can leverage it to connect more deeply with audiences. Gupta also presents his 'Oxygen, Water, Food' model for prioritizing marketing strategies, illustrating the need for emotional connections in branding. Discover the power of content personalization and how tech companies can adapt their media approaches for lasting impact.

Dive into a captivating discussion about the ever-evolving digital landscape! Discover how Web 3 could revolutionize customer acquisition through innovative incentives. Hear about a founder who showcases her company's value proposition with just one tweet. The hosts also explore LinkedIn's foray into podcasting and what's missing in podcast discovery. Plus, find out how YouTube can enhance visibility for podcasters while navigating new relationship dynamics in marketing. It's a fresh take on what drives business growth!

Dive into the world of marketing insights with industry leaders as the hosts explore unlocking essential marketing truths. They highlight the importance of community engagement and invite listeners to contribute questions for future discussions. Get ready for practical advice that can propel your business forward, all while fostering a collaborative spirit.

Delve into the world of unconventional marketing strategies and hear insights from industry leaders. The hosts emphasize the power of innovative thinking to transform perspectives. Explore what's happening in marketing now and what the future holds. Join in on discussions that challenge norms and inspire change. This isn't just about marketing; it's about believing in the impossible and taking bold actions to lead the way.