Web 3, Customer Acquisition, and Value Props (Twittersode)

Apr 5, 2022

Dive into a captivating discussion about the ever-evolving digital landscape! Discover how Web 3 could revolutionize customer acquisition through innovative incentives. Hear about a founder who showcases her company's value proposition with just one tweet. The hosts also explore LinkedIn's foray into podcasting and what's missing in podcast discovery. Plus, find out how YouTube can enhance visibility for podcasters while navigating new relationship dynamics in marketing. It's a fresh take on what drives business growth!

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ADVICE

Distribution Upside

Prioritize companies with inbuilt distribution upside for better growth opportunities.
YouTube's search engine provides long-tail equity, unlike traditional podcast platforms.

INSIGHT

YouTube's Podcast Advantage

YouTube's superior search functionality makes it a better podcast discovery engine than Apple or Spotify.
Traditional platforms focus on host/show names, while YouTube allows topic-based searches, benefiting businesses and individuals.

ANECDOTE

Frank Slootman's Clarity

Frank Slootman, CEO of Snowflake, told Sequoia partners to fire him if he couldn't deliver on strategy and growth.
This anecdote highlights extreme clarity and focus, essential for marketing success.

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Get ready for some high-level perspective and conversation on how you can move your business forward!

This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things that will tilt everyone’s perspective on growth.

Keep your ears peeled for talks on

how simplicity is underrated
Web 3 and how it’s going to put the customer acquisition game on its head (hint: incentives!)
how this founder showcases the value proposition of her company’s tools with one tweet

They also discuss how LinkedIn joins the Podcast Network game, YouTube can win podcasts, and what podcast discovery engines are missing.

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As a way to celebrate the launch, we’re giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th.

Links:

Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar

Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan

Twitter deep-dive links:

Pat Grady’s thread on 15 Lessons from 15 Years at Sequoia Capital: https://twitter.com/gradypb/status/1500853901901197314
Chris Cantino’s tweet on Web 2 and Web 3 acquisition differences: https://twitter.com/chriscantino/status/1496546019244490757
Yuliya Bel’s tweet on Who people are engaging with the most on Twitter: https://twitter.com/ybelyayeva/status/1493265844352294917

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network