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Web 3, Customer Acquisition, and Value Props (Twittersode)

Marketing Against The Grain

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Revolutionizing Marketing with Web3

This chapter explores innovative app ideas that integrate NFTs for personalized social media profile pictures, alongside debates on individuality in marketing. It discusses how Web3 technologies, such as the fitness app Steppen, can disrupt traditional business models by incentivizing customer engagement through new rewards systems. The chapter emphasizes a shift towards direct incentives in marketing strategies, encouraging listeners to recognize the transformative potential of these changes.

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