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Web 3, Customer Acquisition, and Value Props (Twittersode)

Marketing Against The Grain

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Exploring User Acquisition Strategies in Evolving Marketing Landscapes

This chapter delves into the nuances of user acquisition strategies in product-led and web 3.0 contexts, contrasting them with traditional web 2.0 methods. It highlights the role of trackable incentives in community building and features a successful Twitter campaign exemplifying modern marketing techniques.

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