Marketing Against The Grain

Place Your Bets (On Media, Community, And Brand) With Mayur Gupta

Apr 5, 2022
Guest
Mayur Gupta
In this engaging discussion, Mayur Gupta, Chief Marketing and Strategy Officer of Gannett and former leader at Spotify, shares his insights on the drastic shifts in marketing post-COVID. He dives into the creator economy and how B2B businesses can leverage it to connect more deeply with audiences. Gupta also presents his 'Oxygen, Water, Food' model for prioritizing marketing strategies, illustrating the need for emotional connections in branding. Discover the power of content personalization and how tech companies can adapt their media approaches for lasting impact.
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INSIGHT

Marketing's Soul

  • COVID reminded marketers of the need for emotional brand connections.
  • Sustainable growth now requires both science and storytelling.
INSIGHT

Brand & Community

  • Brand and community are converging; community becomes brand.
  • Stonks.com exemplifies this by building a community around fundraising.
INSIGHT

Content Evolution

  • COVID accelerated content quality and audience building.
  • Marketers are better at tailoring content to specific channels like Twitter.
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