Marketing Against The Grain

Place Your Bets (On Media, Community, And Brand) With Mayur Gupta

Apr 5, 2022

In this engaging discussion, Mayur Gupta, Chief Marketing and Strategy Officer of Gannett and former leader at Spotify, shares his insights on the drastic shifts in marketing post-COVID. He dives into the creator economy and how B2B businesses can leverage it to connect more deeply with audiences. Gupta also presents his 'Oxygen, Water, Food' model for prioritizing marketing strategies, illustrating the need for emotional connections in branding. Discover the power of content personalization and how tech companies can adapt their media approaches for lasting impact.

32:04

Episode guests

Mayur Gupta

AI Chapters

Episode notes

Intro

5min

Adapting Content Creation Post-Pandemic

13min

The Rise of Creators in Business: Transforming Media and Community Engagement

5min

Personalizing Branding in a Post-Pandemic World

7min

Strategic Growth and Distribution Insights

3min

This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions.

Listen For,

The solutions Gupta brought to Spotify (and why).
Should B2B companies care about the creator economy?
What did COVID do to Content?
How Tech companies need to approach Media today (to overcome diminishing returns)

Plus, check out Mayur’s ‘Oxygen, Water, Food’ model to help you prioritize and manage your marketing teams.

Who Is Mayur Gupta?

He was the first-ever Chief Marketing Technologist at Kimberly Clark, Global VP for Growth & Marketing at Spotify, and Chief Marketing Officer at Freshly. After spending the first half of his career in tech and product management, he shifted towards the core tenets of modern marketing (Growth, performance, data science, brand, creative, and storytelling).

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As a way to celebrate the launch, we’re giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th.

Links:

Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar

Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan

Muyur Gupta, https://www.linkedin.com/in/mayurgupta77/

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network

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