Marketing Against The Grain

Be The Most Interesting Brand In Your Market with Ross Simmonds

Apr 19, 2022

Ross Simmonds, Founder & CEO of Foundation, delves into the future of marketing, sparking conversation about the alarming trend that 77% of mobile searches yield no clicks. He emphasizes the power of storytelling to foster emotional connections and community engagement, and shares insights on how brands can differentiate themselves in a crowded market. The discussion also touches on the evolving landscape of digital marketing and the importance of maintaining strong intellectual property strategies for long-term success.

44:12

Episode guests

Ross Simmonds

AI Chapters

Episode notes

Intro

3min

The Power of Storytelling in Marketing

15min

Navigating the Evolving Landscape of Digital Marketing

4min

Navigating Marketing's Evolving Landscape

14min

The Power of Storytelling in Marketing

6min

Standing Out in Branding and the Power of Storytelling

3min

77% of searches on Mobile result in 0 clicks. Marketers, does this frighten or inspire you? Kipp and Kieran discuss what this means for the future of marketing with Ross Simmonds. Plus: The importance of intellectual property long-term (and how it affects the livelihood of your business) and how to tell a great story about your brand.

Who is Ross Simmonds?

Ross Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global brands. Ross sits on the board of directors for Volta Labs, Phoenix House, and Boys & Girls Club of Preston. Ross is also a well sought public speaker, an angel investor, and the author of multiple books.

Plus, check out Ross Simmonds’ DREAM playbook on how to effectively distribute your content) https://training.foundationinc.co/dream

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Links:

Ross Simmonds, https://twitter.com/thecoolestcool

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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