Marketing Against The Grain Be The Most Interesting Brand In Your Market with Ross Simmonds
Apr 19, 2022
Ross Simmonds, Founder & CEO of Foundation, delves into the future of marketing, sparking conversation about the alarming trend that 77% of mobile searches yield no clicks. He emphasizes the power of storytelling to foster emotional connections and community engagement, and shares insights on how brands can differentiate themselves in a crowded market. The discussion also touches on the evolving landscape of digital marketing and the importance of maintaining strong intellectual property strategies for long-term success.
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Product-Led Myth
- Great products don't guarantee success; marketing and sales are crucial.
- Focusing solely on product can lead to feature bloat and missed market opportunities.
F1 Storytelling Success
- Netflix's F1 show increased US viewership by 50% by focusing on stories.
- Building a narrative around sports or other topics increases engagement and impact.
Invest in Niche Sports Storytelling
- Invest in smaller, niche sports leagues and create compelling documentaries around them.
- This strategy mimics the F1 success by focusing on emerging communities and streaming demand.
