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Be The Most Interesting Brand In Your Market with Ross Simmonds

Marketing Against The Grain

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The Power of Storytelling in Marketing

This chapter explores the crucial role of storytelling in marketing, particularly for product-led growth companies. It highlights examples from Netflix's F1 show and discusses how brands can leverage narratives to build community and engagement. Additionally, the chapter emphasizes the need for long-term strategies in a decentralized web environment, focusing on community-driven storytelling and the evolution of intellectual property.

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