Flip the Funnel
Book • 2010
In 'Flip the Funnel', Joseph Jaffe challenges traditional marketing methods by suggesting a shift from acquiring new customers to nurturing existing ones.
He proposes transforming the AIDA model into ADIA: Acknowledgement, Dialogue, Incentivization, and Activation.
This approach emphasizes customer retention and satisfaction as key drivers for sustainable business growth.
By leveraging existing customers as brand ambassadors, businesses can reduce marketing costs while increasing sales.
He proposes transforming the AIDA model into ADIA: Acknowledgement, Dialogue, Incentivization, and Activation.
This approach emphasizes customer retention and satisfaction as key drivers for sustainable business growth.
By leveraging existing customers as brand ambassadors, businesses can reduce marketing costs while increasing sales.
Mentioned by
Mentioned in 0 episodes
Mentioned by ![undefined]()
Ross Simmonds
Be The Most Interesting Brand In Your Market with Ross Simmonds
