Marketing Against The Grain ‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan
Apr 12, 2022
Join Kipp and Kieran as they dive into playful brainstorming of fresh marketing ideas for five businesses. They discuss innovative strategies in hospitality, including NFTs for customer engagement. The duo explores health hacks like cold therapy while weaving in community-building insights from Web3 technologies. They also champion unique marketing for remote teams and the hiring process with comedic approaches. Expect lively debates and engaging proposals that challenge conventional norms in marketing and hiring!
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Making the Impossible Possible
- As a marketer, consider how to achieve seemingly impossible outcomes for your customers.
- Web3 technologies, like incentivized fitness apps, demonstrate this potential.
Community-First Approach
- Web3 startups prioritize community building before product development.
- This approach requires building a community with inherent value independent of the product.
Differentiation Strategy
- Analyze your competitors' positioning and identify the common themes.
- Then, explore the exact opposite of those themes to differentiate yourself significantly.